Category: Pro Serv Videos

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How to Catch a Wave of Demand and Ride it All the Way to the Bank

How to Catch a Wave of Demand and Ride it All the Way to the Bank

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Are you looking for opportunities to make big sales? If you can land in the sweet spot of a surge in demand, your firm will experience exponential growth. But how do identify the wave and position yourself to catch it?

This video reveals six steps to go through. From spotting the wave to getting off before it crashes, we’ll share some of the most important secrets to big sales and how you can prepare for maximum impact.

In this video, we discuss:

    • How to spot a hyper-growth market
    • Why tech firms need you
    • The importance of timing when it comes to demand
    • How to identify the tech firms and key players
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The 4 Types of Culture in a Professional Services Firm

The 4 Types of Culture in a Professional Services Firm

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A few bad apples can destroy morale, and cultural ambassadors can make your firm a wonderful place to work. So how do you establish the right culture for your firm?

In this video, we explore 4 types of culture that are seen in professional services. Join us as we dissect the goals and priorities of each culture type, how they work, and what industry we typically see each of them in. 

In this video, you’ll learn:

    • How to manage the culture of your professional services firm as you scale
    • 4 types of culture in a professional services firm
    • What to consider when building your culture
    • How to be intentional about your culture
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How Do I Make My Firm More Valuable to My Clients?

How Do I Make My Firm More Valuable to My Clients?

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How can you make your firm more valuable to your clients? It’s a strategic question that, when answered, tells you where to allocate your resources.

This video unravels 3 steps that founders should take to make their firms more valuable to clients. Tune in to find out how you can identify where to allocate your resources and tips on how to analyze your data and act on it.

In this video, you’ll learn:

    • 5 simple questions to help you pinpoint growth opportunities
    • A framework for efficient strategy development
    • Best practices for collecting and utilizing data
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The Hidden Benefits of Podcasting When Selling Professional Services

The Hidden Benefits of Podcasting When Selling Professional Services

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Services are bought, not sold. So how can professional services founders explain their services as it relates to a prospect’s problems? That’s why content is so important.

In this video, we break down the benefits of podcasting for professional services founders. Discover how you can leverage your conversations to generate more content that reaches a
higher volume of potential clients.

Join us to learn more about:

    • Podcasting ideas for professional services founders
    • Alternatives to hosting a podcast
    • How content can help with the referral decline
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5 Ways to Generate Leads for Your Firm

5 Ways to Generate Leads for Your Firm

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When it comes to generating leads, it’s very important to have multiple lead sources. Join us for ideas on how to generate more leads, tips on how to maximize efficiency with the systems you already have in place, and how to develop a strategy depending on how you’re generating leads.

In this video, you’ll learn:

    • 5 ways to generate leads for your firm
    • The value of strong relationships with existing clients as a path to more leads
    • How to leverage the great work you’ve done to bring in more work
    • Strategies to help you take advantage of multi-channel lead generation
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Want recurring revenue? 6 ideas any professional services firm could use

Want recurring revenue? 6 ideas any professional services firm could use

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Are you interested in generating recurring revenue at your firm? Which model will you take advantage of?

In this video, we break down 6 ideas any professional services firm could use to generate recurring revenue. From membership-driven content to exclusive access, join us to find out which model works best for you and your business.

In this video, we explore:

    • 6 ways you can generate recurring revenue at your professional services firm
    • How to identify which model is best for your firm
    • The impact AI might have on content and how to prepare for it
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Pros, Cons and Examples of Subscription Revenue for Services Firms

Pros, Cons and Examples of Subscription Revenue for Services Firms

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Are you looking for effective ways to generate more recurring revenue for your firm? Subscriptions may be your ticket!

With subscription-based services, you don’t have to spend as much time chasing down clients for invoices, selling your services to new clients, or looking for your next opportunity. But it doesn’t come without its own set of challenges. 

In this video, we explore the pros and cons of subscriptions and take a look at examples of recurring revenue for services firms.

You’ll also learn:

    • The benefits of subscription revenue for professional services firms
    • The challenges behind subscription services
    • Examples of subscription models you could use
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2x Your Revenue with this Share of Wallet Exercise

2x Your Revenue with this Share of Wallet Exercise

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You can quickly identify the available market that’s sitting inside your existing account base by conducting a share of wallet exercise. And once you identify the opportunity, you’ll start to notice the obstacles in your way.

Learn about conducting a share-of-wallet exercise, how to get more of the shared wallet, and how to manage a team with all of that in mind.

In this video, you’ll learn:

    • What a share-of-wallet exercise is
    • How to use the share-of-wallet exercise to identify growth opportunities
    • How to increase sales with existing accounts based on what they don’t know
    • Effective strategies your team can utilize based on data from the share-of-wallet exercise
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The 4 Types of Problems Clients Have

The 4 Types of Problems Clients Have

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  • When you approach a sales campaign, the first question you should ask yourself is what problem category am I in with this customer? That will tell you where you land on the problem scale.

    This video explores the types of problems clients have and how to communicate with clients depending on where they land on the problem scale.

    In this video, you’ll learn:

    • The 4 types of problems clients face
    • How to approach sales with clients depending on where they land on the problem scale
    • Examples to help put these tips into practice immediately
    • The cost of inaction
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A Playbook to Overcome the Do Nothing Competitor

A Playbook to Overcome the Do Nothing Competitor

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  • Humans are wonderful procrastinators. We’ll put off tomorrow what we should be doing today if given the chance. But for business owners trying to close deals, that means the competition includes inaction. So how do you avoid wasting time on a potential client that decides to do nothing?

    Try these 4 steps! From addressing a specific problem to identifying if clients are already willing to pay for it, these tips will help you eliminate customer procrastination and close more deals!

    In this video, you’ll learn:

    • 4 steps to fight inaction in potential clients
    • How to position yourself as a problem solver in your industry
    • Strategies to determine if clients are willing to pay for a solution to their problem
    • How to analyze problems to help establish your niche

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