You can quickly identify the available market that’s sitting inside your existing account base by conducting a share of wallet exercise. And once you identify the opportunity, you’ll start to notice the obstacles in your way.

Learn about conducting a share-of-wallet exercise, how to get more of the shared wallet, and how to manage a team with all of that in mind.

In this video, you’ll learn:

• • What a share-of-wallet exercise is
  • How to use the share-of-wallet exercise to identify growth opportunities
  • How to increase sales with existing accounts based on what they don’t know
  • Effective strategies your team can utilize based on data from the share-of-wallet exercise