Insights
Everything Collective 54 publishes lives in one place. Essays, field notes, podcast conversations, and tools, all focused on one question: how boutique professional services firms become AI-Native.
THE AI-NATIVE FIRM

Greg Alexander's Substack

Weekly writing on how boutique professional services firms become AI-Native. Pricing, firm design, delivery, and exit, argued out in the open.

FOUNDER FIELD NOTES

Becoming AI-Native, day by day.

Short, frequent notes from founders doing the work, what is working and what is not, across delivery, pricing and margin, growth and positioning, and exit and value.

THE PRO SERV PODCAST

Founders, in their own words.

Conversations with the founders rebuilding professional services firms for a new era. How they are redesigning delivery, pricing, and growth, and what it took.

POV ESSAYS

How to build an AI-Native firm, role by role.

Long-form essays by Greg Alexander that define a new category, one role at a time. Each takes a function of the firm, lead generation, client expansion, pricing, referrals, sales, and shows what it becomes when the firm is rebuilt AI-Native.

BOOKS BY GREG ALEXANDER

The thinking behind the firm.

2027
coming soon

The AI-Native Firm: How Founders Build More Valuable Firms When Services Become Software

The blueprint for building an AI-Native professional services firm. Greg Alexander shows founders how to rebuild for the moment services become software, and how that shift compounds into a more valuable, more durable firm.
2020
available now

The Boutique: How To Start, Scale, And Sell A Professional Services Firm

The original playbook for founders who want to grow, scale, and exit a boutique professional services firm. The frameworks behind Collective 54.

The best of the Pro Serv Blog.

Browse the full archive →