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Collective 54✕
founder field notes

The archive.

Practical lessons for founders building in Era 3.

Talking to Buyers Early Told This Firm What to Stop Selling

The Endgame

Ravit Gutman took calls with potential buyers years before hiring an M&A firm, with no intention of selling. The point was to find out what they would actually pay for.

Sep 4

The Work That Loses Clients Is the Work You Cannot Automate

The Confession

Pivotal Advisors thinks it can take a core deliverable from about 24 hours of work down to roughly 6. Then one of its partners named where accounts actually get lost, and it was nowhere near the deliverable.

Sep 3

Break the Work Into Smaller Buys Instead of Cutting Your Price

The Benchmark

Cortado Group got faster at delivery and refused to hand the savings back as a discount. Average deal size drifted down anyway. Total client spend did not.

Sep 1

Top Line Up 50%. Bottom Line Up 600%. Same Year.

The Playbook

Advent will finish the year up 50% on the top line. The bottom line moved further: operating income at about 16% of revenue, and a 600% increase in EBITDA over last year.

Aug 31

What Makes a Firm Worth Zero to a Buyer

The Endgame

Khalid Mokhtarzada acquired a small agency for nothing, then tripled its revenue and multiplied its profit five to six times. The firm had clients and it had craft. What it did not have was a business around them.

Aug 28

Speed Only Pays if Clarity and Judgment Rise With It

The Confession

Rohan Paul can now build five prototypes over a weekend, alone, on work that used to take weeks of team conversations. His confession is not about the tools. It is that a 30-person team cannot absorb that pace, and that pushing harder would break it.

Aug 27

Margins Doubled in a Year by Automating the Expensive Processes

The Benchmark

Bart Bartlett doubled DemandZEN's margins in about twelve months, at a firm growing 50% a year, and credits no transformation program at all. Just one question, asked process by process.

Aug 25

A $500K Project Now Costs $100K. It Still Sold for $250K.

The Benchmark

A project this firm scoped two years ago at $500,000 can now be delivered for about $100,000. The firm sold it at $250,000, and the client was happy to sign.

Aug 24

Ten Years of Goals and Enterprise Value Was Never One.

The Endgame

CSI Group sets objectives for one year, three years, and ten. Enterprise value has never been on the list. Revenue and profit were, and co-CEO Bobby Greco now thinks that was the wrong scoreboard.

Aug 21

Nobody Bought the Pay-for-Results Deal. Offering It Still Closed Sales.

The Confession

Eric Weisgarber has spent months offering outcome-based pricing at AMG Team. Clients taking it so far: zero. Deals closed anyway, and the offer is why.

Aug 20

Stop selling what you do. Sell the system that does it.

The Playbook

A founder rewrote a firm's pitch in one sentence, out loud, in front of the room. Same work. Same people. Same result. The only change: what the client thinks they're buying.

Aug 18

The Billable Number Was Wrong for Years. So Was the Margin.

The Benchmark

Grants Plus set out to find the real margin on its client work. The problem turned out to be one step upstream: the formula it used to count billable time had been wrong for years.

Aug 17

Talking to Buyers Early Told This Firm What to Stop Selling

The Endgame

A founder took calls with potential buyers years before hiring an M&A firm, with no intention of selling. The point was to find out what they would actually pay for.

Aug 14

Fix the Small Complaints and Keep the Clients You’re Losing

The Confession

One founder ran the math on their own book: lifting the average client from one and a half or two contracts to two and a half would, in this founder’s words, “transform this business.” The thing standing in the way is not sales. It is the client losses nobody saw coming.

Aug 13

Sell the Whole Year Up Front and the Renewal Chase Disappears

The Playbook

This firm just had its biggest sales month ever. The part that changed the business was not the size of the deals. It was the length of them.

Aug 11

The Same Overhead Sells a $50K Deal or a $500K One

The Benchmark

Most boutique consulting projects sell for $5K to $50K. One member firm moved its average deal from under $200K to $700K in about 18 months, and close rates improved while it happened.

Aug 10

The Exit Risk You Can Fix and the One You Can’t

The Endgame

Asked to put two more years in before going to market, this founder said yes, then named the two fears out loud: the M&A window, and the firm’s biggest client.

Aug 7

Handing Off Clients Cuts the Margin. Keeping Them Caps the Firm.

The Confession

This firm’s profit runs at 17 percent, and the founder knows it should be north of 40. The confession: every move that fixes it makes the number worse first.

Aug 6

Doubled the Gross Margin in a Year by Fixing One Number First

The Benchmark

A founder inherited a firm running gross margin in the low 20s. Before chasing a single new client, one number got fixed first.

Aug 3

Your Sale Price Sits in Three Buckets. Most Founders See One.

The Endgame

A boutique M&A advisor who has run deals for professional services firms says the number founders fixate on is the least useful part of the offer.

Jul 31

The Retainer Clients Stopped Renewing Once They Did the Math

The Confession

Signing annual retainers used to be easy for this firm. The founder now says why they stopped: the deal was tilted, and clients worked it out.

Jul 30

The Platform That Turned a Six-Week Deliverable Into a One-Day One

The Playbook

A production job that used to take six weeks now ships in about a day. Same firm, same clients, a different engine underneath.

Jul 28

The Founder Once Sourced Every Lead. Now It’s Down to 10%.

The Benchmark

Five years ago the two founders personally generated 100 percent of the pipeline. Today they generate about 10 percent.

Jul 27

“Too Small to Sell” Is a Feeling, Not a Number

The Endgame

A founder assumed the firm was too small to even discuss an exit. Then the buyers said firms this size are trading at 7 to 10 times.

Jul 24

Switch to Accrual Accounting Long Before You Plan to Sell

The Confession

A firm that grew on simple flat-fee, cash-basis billing discovered at the deal table that buyers wanted something it had never tracked.

Jul 23

The Clause That Raises Your Prices Every Year Without a Conversation

The Playbook

Most firms fight for a price increase one client and one awkward email at a time. One member stopped fighting. The raise is written into the contract before anyone signs.

Jul 21

One Client Went From $100K to $600K

The Benchmark

The fastest revenue in this firm did not come from a new client. It came from turning a single $100K project into a $600K relationship.

Jul 20

On the Biggest Sale of Your Life, Hire the Lawyer First

The Endgame

Most founders hire the investment bank first and let the bank point them to a lawyer. One founder weeks from going to market did the exact opposite, on purpose.

Jul 17

The Cash-Flow Trap That Keeps a Firm Resting on Yesterday

The Confession

Every founder knows a service goes stale in about two years. The quiet confession is that the same cash flow keeping the lights on is exactly what stops you from building what comes next.

Jul 16

The Contract Change That Made This Firm’s Margins Predictable and High

The Playbook

This firm stopped bleeding money when clients stalled. A single change to how contracts are written turned erratic project margins into consistently high ones.

Jul 15

Why This Firm Stopped Writing Project Stories and Started Banking Proof

The Playbook

A firm realized its case studies told nice stories and proved nothing. The fix was to change what gets captured, not who writes it.

Jul 14

Half-Booked at 40%. The Profit Benchmark Is 65%.

The Benchmark

This firm’s billable utilization sat at 30 to 40 percent while the industry standard for a healthy services firm is at least 65. That gap is where the profit quietly leaks out.

Jul 13

Why This Founder Is Buying Recurring Revenue to Become Sellable

The Endgame

A firm that wins blue-chip project work can still go from full to nearly empty in a matter of weeks. That swing is exactly what caps the price a buyer will pay.

Jul 10