He Mapped Every AI Role Onto a Job Description He Already Had
AMG Team builds data, marketing and automation systems for law firms, hospitals and financial services firms. When Eric Weisgarber brought AI into that work, he didn’t treat it as a pile of tools and hope ownership sorted itself out.
October 15, 2026
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1 min read
He ran it as an assignment problem, and solved it with two documents he already had rather than a new system.
The output was a matrix: the roles down one side, thepeople actually delivering the work down the other, an owner in every cell thatmattered and named supporters beside them. Only then did he start handing overthe tools he’d been building.
Why it matters to you.
The usual failure here isn’t picking the wrong tool. It’s that the new capability arrives without an owner, so it becomes everybody’s side project and nobody’s responsibility, and six months later the licence renews on software three people have opened. What makes Eric’s approach work is that neither input was invented for the occasion. The role definitions were already written and public. The KRAs already existed for every person on the team, including the 1099 partners who do real delivery work and usually fall outside an org chart. He didn’t design a new AI operating model. He crossed two lists he already maintained and made the intersection explicit. The limit is that it only works if you already have the second list. If your people don’t have written responsibility areas, the matrix has nothing to attach to, and the honest first step is that, not the AI. That is a less exciting project and a more useful one.
“On the Collective 54 website, Greg has 19 essays that are wrapped around one role, or process. And I took those 19, and I dropped them into a custom GPT to have these conversations. And I’ve used Dave Ramsey’s KRAs, Key Responsibility Areas, for every person that is on the team, including the close-knit, always-on 1099 partnerships, and so we have KRAs for everybody. And I mixed the two, and asked it to assign those AI roles to those KRAs. And asked who owns it, and who is the one or more supporters to it. - Eric Weisgarber, CEO & Owner, AMG Team
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Your one thing.
Take the AI capabilities you’ve adopted this year and write a name next to each one — the owner, plus whoever supports them. Any capability you can’t put a name against isn’t adopted yet.
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