Humans are wonderful procrastinators. We’ll put off tomorrow what we should be doing today if given the chance. But for business owners trying to close deals, that means the competition includes inaction. So how do you avoid wasting time on a potential client that decides to do nothing?

Try these 4 steps! From addressing a specific problem to identifying if clients are already willing to pay for it, these tips will help you eliminate customer procrastination and close more deals!

In this video, you’ll learn:

• 4 steps to fight inaction in potential clients
• How to position yourself as a problem solver in your industry
• Strategies to determine if clients are willing to pay for a solution to their problem
• How to analyze problems to help establish your niche