Greg Alexander's new book on how founders build more valuable firms when services become software. Published January 12, 2027. The frameworks behind everything else on this page.
The 299 questions founders bring us most often, answered directly. Scaling, pricing, delivery, founder dependency and exit, with the reasoning shown and the point at which each answer changes.
Exits rarely fail on deal mechanics. They fail because the business was never designed to transfer cleanly. Drawn from 54 documented member and alumni exits between 2020 and 2025.
Weekly writing on how boutique professional services firms become AI-Native. Pricing, firm design, delivery, and exit, argued out in the open.
Short, frequent notes from founders doing the work, what is working and what is not, across delivery, pricing and margin, growth and positioning, and exit and value.
Conversations with the founders rebuilding professional services firms for a new era. How they are redesigning delivery, pricing, and growth, and what it took.
Long-form essays by Greg Alexander that define a new category, one role at a time. Each takes a function of the firm, lead generation, client expansion, pricing, referrals, sales, and shows what it becomes when the firm is rebuilt AI-Native.
Collective 54's model for how professional services firms evolve. Era 1, people deliver the work. Era 2, technology enables the people. Era 3, AI delivers the work and humans supervise judgment. Includes the test for which era your firm is in today.