When you approach a sales campaign, the first question you should ask yourself is what problem category am I in with this customer? That will tell you where you land on the problem scale.

This video explores the types of problems clients have and how to communicate with clients depending on where they land on the problem scale.

In this video, you’ll learn:

• The 4 types of problems clients face
• How to approach sales with clients depending on where they land on the problem scale
• Examples to help put these tips into practice immediately
• The cost of inaction