Why Customer Research Is the Growth Lever Most Firms Overlook
When we began doing customer research at Integral, I thought it would confirm what I already knew. Instead, it changed how we saw our business.
When we began doing customer research at Integral, I thought it would confirm what I already knew. Instead, it changed how we saw our business.
In the world of boutique professional service firms, maintaining a strong client base is not just essential – it’s imperative. But what happens when a key client unexpectedly walks away? The ripple effect can be devastating, affecting not only your revenue but also your team and overall business stability