Whether you love it, hate it, or try to pretend it doesn’t exist, generative AI is out there changing the way people buy just about everything. If you think it hasn’t made its way into the B2B buying cycle just yet, I’m here to share some very recent data points that say otherwise.
For professional services leaders who want to win more respect, reputation, and revenue, the worst thing you can be is forgettable. Look around. Your field has plenty of smart, capable, hard-working leaders, but only a few truly stand out. Even fewer have earned genuine trust.
The marketing community has been denigrating the idea of a buyer’s journey as a funnel for years – possibly decades – yet the metaphor persists. It’s so comforting in its simplicity that we keep using it, even though it no longer reflects people’s buying behavior.
In today’s noisy, competitive marketplace, building Market Eminence is essential for CEOs, founders, and senior leaders who want to stand out, earn respect, and lead with authority.
Market Eminence isn’t about being the loudest in the room; it’s about commanding more respect, earning higher trust, and building a permanent presence in your industry.
In today’s competitive world of boutique professional services, establishing your brand and authority is more important than ever. While there are numerous strategies to achieve this, today we’ll focus on one of the most impactful methods: writing a book. After all, you can’t spell authority without author. Here are three steps to becoming an author and enhancing your professional standing, and why partnering with a professional publisher is the smartest choice.
Do your potential clients realize that your services can solve their biggest problems?
Brands are a valuable source of awareness for your business. But what does branding a boutique pro serve firm really do for you?