Pro Serv Blogs

Pro Serv Blogs

The Mindset Shift That Unlocks Your First Great #2

There are two conversations happening in your business. The first is public: growth, new clients, visible momentum. The second happens in private, at 11pm, in your office. You are putting out fires your team should have handled, missing another evening with your family while a proposal only you can approve sits unfinished. The thought creeps in: “If I stop, everything stops.” This is the conversation we need to have.

Pro Serv Blogs

Beyond Static Planning: Why Your Annual Plan Should Breathe, Not Suffocate

As professional services owners, we know the importance of having a strategic plan. We spend considerable time each year crafting thoughtful annual plans, setting ambitious but achievable goals, and mapping out the path forward. But here’s what I’ve learned over the years: the real challenge isn’t creating the plan—it’s keeping it alive and relevant throughout the year while maintaining focus on what truly matters.

Pro Serv Blogs

Consistent Growth Through Account Strategy

For founders of professional services firms, growth cannot depend solely on chasing new logos. The most sustainable path to scale comes from expanding within your existing accounts. Many founders in Collective54 tell me that Account growth is critical, and has historically been their top growth lever. But it’s not predictable, and seems like it’s very much customer driven – not sales driven. Account growth delivers higher margins, lowers client acquisition cost, and creates fertile ground for referrals and reputation.

Pro Serv Blogs

ChatGPT Is My New Best Salesperson

Whether you love it, hate it, or try to pretend it doesn’t exist, generative AI is out there changing the way people buy just about everything. If you think it hasn’t made its way into the B2B buying cycle just yet, I’m here to share some very recent data points that say otherwise.

Pro Serv Blogs

Founder Dependency: AI Will Replace You Faster Than You Think

For decades, professional services firms have survived, and even thrived, on founder dependency. The founder was the rainmaker, the strategist, the client-saver. Clients bought you. Deals closed because of you. Delivery worked because of you. In Era 1 and Era 2, this model slowed scale but didn’t always kill you. You could grind harder, hire around the edges, and keep going.