About half of sales leaders fail in their first 18–24 months. That’s according to Harvard Business Review. If you’re a founder hiring someone to sell your expertise, those aren’t great odds.
The cost of getting it wrong goes beyond money. It’s time, energy, culture, and credibility. You trusted someone to represent your firm. They didn’t deliver. Now you’re cleaning up the mess and starting over.
For many consulting firms, reaching $10 million in revenue feels like a major milestone. And it is. It signals product-market fit, a strong reputation, and a leadership team that knows how to sell and deliver. But for a surprising number of firms, it’s also where growth slows – or stops altogether.
Artificial intelligence is changing professional services. Clients now expect work to be faster, cheaper, and better. For the purpose of this article, let’s focus on one: speed.
A few months ago, a client asked if we could complete a project in three weeks instead of eight.
In theory, yes. The work itself can now be done much faster.
But there was a catch.
It’s a financial paradox that baffles many business owners: the Income Statement shows a healthy profit, but the bank account balance keeps dropping. This disconnect is the key to understanding why profitable companies still run out of money. The simple truth is that profit does not equal cash.
In the last blog I talked about why I’m deliberately disrupting my own consulting firm and dragging it toward an AI-first future. That was the aspirational part. The vision part. The “future of the firm” part.
Seneca said it first. “Luck is what happens when preparation meets opportunity. “Founders love that quote. They put it on LinkedIn. They cite it in keynotes. Then they run their firm the same way they always have and wonder why the exit didn’t go the way they hoped. Most founders in professional services are not prepared. Not for the opportunity in front of them right now.
Over the past several months, I have found myself in a familiar set of conversations with founders and leadership teams.
The business is healthy, the work is strong, and the pipeline is active. And yet, at some point in the conversation, things slow down and a founder will say something like:
“Things are moving… but it still feels like everything runs through me.”
It is not frustration or panic. It is awareness.
And it is worth paying attention to, because in most cases, this is not a time problem. It is structural.
I just got back from a speaking trip in the New York/New Jersey area. And I had one of those moments that just stops you cold. I was standing in the middle of Times Square — surrounded by a wall-to-wall assault of color, sound, and messaging — and it hit me all at once: this is what it costs to be invisible. Every one of those brands lighting up the skyline is paying an enormous premium just to be heard. And most of them? Still not breaking through.
Here is what I believe is happening right now. Many of us are intellectually keeping up with artificial intelligence. But we are not keeping up with changing how our firms operate with AI. That gap is where firms will start to separate.
A member said something last week that I’m still thinking about. His firm built a tool that saved entry level associates about four hours on every deck they created. What used to take half a day now takes about 12 minutes. And here’s the part that hit me: