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Pro Serv Blogs

Don’t Lose Another Prospect: How to Scale Content for the Modern Buying Journey

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I attended a B2B conference a while ago and learned an interesting fact about today’s buyer journey.

It came up in a conversation with the founder of a marketing agency and a key member of Google’s team responsible for digital marketing certifications. They shared that today’s buyers need up to 27 touchpoints before making a purchase decision.

What immediately popped into my head was the time and effort needed to provide these touchpoints. This was quickly followed by the thought that scaling content could not only foster this journey but also drive business growth.

Pro Serv Blogs

The 10 Steps to Becoming a Happy and Respected Member of Collective 54

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Are you a founder of a boutique professional service firm searching for solutions to the challenges your firm is facing? Have you been enjoying Collective 54’s insightful content? If so, you might be wondering how you can take your involvement to the next level and become a valued member of the Collective 54 mastermind community. In this blog post, we will outline the 10 steps that many of our happy and respected members have taken on their journey to success.

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Finding the Sweet Spot: When to Over Serve a Client and When Not to

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IAs founders of boutique professional service firms, you understand the delicate balance between providing exceptional service and maintaining profitability. In an industry where client satisfaction is paramount, it’s natural to want to go above and beyond to meet every client’s expectation. However, there comes a time when over-servicing can have detrimental effects on your firm’s bottom line. In this article, we’ll explore when to over-serve a client and when not to, with a focus on profitability and client relationships

Pro Serv Blogs

Revolutionizing Consulting: How Embracing “No Deliverables” Can Transform Your Firm

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In the world of small service firms, the journey from struggling to thriving can be a daunting one. Each firm’s unique challenges and complexities can often seem insurmountable, especially for those who have dedicated their lives to building their businesses. But as the saying goes, “When one door closes, another one opens.” For one member of Collective 54’s mastermind community, this sentiment rang true, leading to a transformative shift that turned his unsellable lifestyle firm into an attractive acquisition target.

Pro Serv Blogs

The Silent Killer of Small Service Firms: Protecting Your Business from Client Concentration Risk

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Dear Collective 54 Subscribers, In the dynamic world of small service firms, where scaling is the ultimate goal, it’s essential to know what business you’re truly in. Are you the “Sage on the Stage,” orchestrating a multitude of employees to provide assistance, or are you the “Guide on the Side,” offering unique wisdom and advice to your clients? Understanding your place in the wisdom industry can be the key to unlocking your firm’s true potential.

Pro Serv Blogs

Sage on the Stage or Guide on the Side: Why Understanding the Distinction Matters a Lot to You

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Dear Collective 54 Subscribers, In the dynamic world of small service firms, where scaling is the ultimate goal, it’s essential to know what business you’re truly in. Are you the “Sage on the Stage,” orchestrating a multitude of employees to provide assistance, or are you the “Guide on the Side,” offering unique wisdom and advice to your clients? Understanding your place in the wisdom industry can be the key to unlocking your firm’s true potential.

Pro Serv Blogs

Empowered by a Supportive Community: How a Systems Integration Firm Doubled Margins

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Today, we want to share an inspiring story of a member who joined our community in 2023 and experienced a remarkable transformation in her business and personal life. This story demonstrates the incredible impact that Collective 54 can have on boutique professional service firms, such as consulting firms, marketing agencies, systems integrators, lawyers, accountants, and others who thrive on marketing and selling their expertise.

Pro Serv Blogs

A Tool to Help Close Deals: The New Client Orientation Document

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For founders of small service firms, the world of business is filled with opportunities and challenges. As the leader of your firm, you understand the importance of landing new clients and making a lasting impression. However, convincing potential clients to take the leap and choose your services can often be an uphill battle. That’s where Collective 54’s Mastermind Group comes in, offering a solution that can set you apart from the competition: the New Client Orientation Document.

Pro Serv Blogs

Revenue Is Vanity, Profit Is Sanity

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Since joining C54 I’ve loved hearing all the revenue growth stories, but the different ways profit is put to use is more reassuring. “Revenue is vanity, profit is sanity” often seen as being trite, but in boutique PS firms, sticking to the mantra is a game-changer.

Pro Serv Blogs

Bulletproofing Your Small Service Firm: How to Avoid Being Exploited by Large Corporations

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For founders of small service firms that cater to large corporations, navigating the intricate landscape of client relationships can be daunting. Many of us have experienced the frustrations and challenges that come with negotiating contracts, master service agreements, and statements of work. However, there is one game-changing leverage that often goes overlooked but can significantly impact your business – prepayment.

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