Pro Serv Blogs

Pro Serv Blogs

Engineer Better Outcomes with Better Data Visibility

Most mid-market companies track the obvious metrics such as revenue, margins, utilization rates. But when we dig into their operations, we consistently find that the data they’re watching isn’t telling them where to actually focus their attention. They’re measuring outcomes instead of the inputs that drive those outcomes. The result is that even strong operators end up reacting to lagging indicators instead of managing the levers that actually move them.But there’s one question that still trips up even seasoned professionals:

Pro Serv Blogs

Scaling a Professional Services Firm is Like Traveling to the Moon — It Isn’t Rocket Science: Part 3 – Teams of Teams of…

Multiple rocket stages are an apt metaphor for exploring the free scaling aspects of small teams. As the number of small teams expands in the first stage, it reaches a tipping point around 7 to 9 teams where a second stage forms, requiring another small team of up to 7 to 9 team members to govern and manage the other teams. The second stage allows the professional services firm to scale to around 100 employees. To scale to around 1000 employees, a third stage of another small team is necessary to govern and manage the earlier two stages of small teams of small teams. These stages can be added iteratively so long as small teams can collaborate effectively with an overarching shared purpose with minimal friction. This is the fractal nature of layering small teams in a free scaling structure.

Pro Serv Blogs

The SBI Mafia and the Collective 54 Mafia: A Legacy of Professional Services Excellence

When I was growing up, I watched my uncle, Greg Alexander, do something remarkable. He didn’t just build a successful consulting firm. He built a launchpad.
Sales Benchmark Index, SBI, started as a professional services firm dedicated to sales effectiveness. But over time, it became much more than that. It became a proving ground for ambitious professionals who would later lead and found some of the most respected firms in the consulting industry.
And yet, very few professional services firms do it well (or at all).

Pro Serv Blogs

Building a Personal Mission, Vision, Values, and Goals – A Life Compass

I’ve been with Collective 54 for a little over three years now.
In that time, I’ve supported hundreds of founders and executives as they look to make more money, make scaling easier, and ultimately make an exit achievable.
Working alongside these leaders, and learning from my peers, mentors, and coaches, has felt like earning a real-world MBA. That kind of education is only possible because of the opportunities I have here.

Pro Serv Blogs

Your Coach Says You Suck – Here’s Why That’s a Good Thing

Business is fast, competitive, and always evolving. Whether you’re managing a small team or running a multimillion-dollar firm, being great at your craft isn’t enough. You’ve got to lead, grow, adapt, and keep up with the speed of change in tech, talent, and expectations. And let’s be real—knowing when to pivot is just as important as knowing how.