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How Founders Should Be Leveraging Their Time to Drive Growth—Especially if They Dislike Sales

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As founders of professional services firms, C54 members know the value of every hour. Most feel they simply do not have enough hours in the week. Many admit that they do not get around to business development because they are wired, even trained to dislike “sales”, so when they look at their calendar, any other option seems more attractive. So today let’s talk about how to get the best leverage out of your business development time even if you hate selling.

Pro Serv Blogs

Picking the Moment to Scale Your Boutique

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In the early days of building a professional services firm, the allure of scaling can be hard to resist. The vision of a thriving, self-sustaining company is compelling, but scaling too soon is the number one startup killer. Even in the best-case scenario, premature scaling can force you to backtrack or even start over.

Pro Serv Blogs

5 Questions You Must Ask Your Investment Banker

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Hiring an investment banker isn’t something a person does every day. Statistically, most entrepreneurs sell only one business in their lifetime, often using the proceeds to retire or pursue new opportunities. For Collective 54 members, hiring an investment banker might be associated with the culmination of a 15-year project.

Pro Serv Blogs

Unlocking Qualified Leads: Leveraging Amazon Book Sales and PPC Advertising for Professional Services Firms

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In the competitive world of professional services, standing out often feels like shouting into a void—or a crowded networking event where everyone’s handing out business cards. But there’s a better way to establish authority and generate qualified leads: authoring a niche-specific book and selling it on Amazon. This isn’t just a way to flaunt your expertise—it’s a powerful lead generation tool. By combining it with Amazon’s Pay-Per-Click (PPC) advertising, your book can become a magnet for potential clients, positioning you as a go-to expert while expanding your reach far beyond your usual circles.

Pro Serv Blogs

How I Closed My First Long-Term Recurring Contract, and How You Can Too

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I’ve spent the last decade building my consulting firm, growing it steadily into a seven-figure operation. We serve a challenging market, partnering with nonprofits, foundations, and governments to eliminate generational poverty and uplift Black, brown, and low-income communities across the United States. While the work has always been meaningful, profitable even, it has also come with its fair share of stress.

Pro Serv Blogs

Leveraging Your Professional Network to Build Your Brand and Win Clients

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When we founded Tenzing, we set out to build a firm grounded in our personal values. This included, among other things, partnering and collaborating with like-minded Experts, Operators, and Practitioners. Reflecting on this journey, one factor that has remained constant over the past twenty-two years is the importance of expanding and nurturing our network. What began as a way to source Experts to staff projects, has evolved into one of the most effective methods for meeting potential clients. In this blog post, we will share some of the personal lessons we’ve learned about how to enhance your network while simultaneously boosting client acquisition.

Pro Serv Blogs

Finding the Sweet Spot: When to Over Serve a Client and When Not to

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IAs founders of boutique professional service firms, you understand the delicate balance between providing exceptional service and maintaining profitability. In an industry where client satisfaction is paramount, it’s natural to want to go above and beyond to meet every client’s expectation. However, there comes a time when over-servicing can have detrimental effects on your firm’s bottom line. In this article, we’ll explore when to over-serve a client and when not to, with a focus on profitability and client relationships

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