Selling with Content Before the Sale
How do you make a big impact on a huge audience? World-class content and intelligent distribution.
strategy
How to Know the Right Time to Recap or Sell Your Business: An Investor’s Perspective
Imagine you’re in a game where your character has a treasure of immense value, attained through years of sacrifice, risk taking and toil. The objective of the game is simple – find a buyer for the item and transact at a mutually acceptable price. Easy, right? Well, there’s a twist.
Competing on Price: A Boutique Professional Service Firm’s Dilemma
As a founder of a boutique professional service firm, you might find yourself at a crossroads, pondering if competing on price is the right strategy for your business.
Episode 137 – How a Fast Growth Service Firm Formalized Goal Setting to Get Focused – Member Case by Jason Mills
A strategy defines who you serve, what you do, how you do it, and how you do it differently. And a strategy begins with a clear set of goals. In this session, learn how a boutique adopted a formal goal setting methodology, called OKRs, to get focused on what matters most.
Master the Art of Forecasting Revenue, Profit, and Headcount in Your Boutique Service Firm: A Strategic Guide
Ever wondered how to create a bulletproof forecast for your revenue, profit, and staffing needs in your professional service firm?
Narrowing Your Ideal Client Profile: How to Sell More Services Easily
Greg shares how to accelerate the pace of scale for your professional services firm by focusing on a clear pain statement
Pricing Strategy: How Much Should You Charge?
Coming up with a price isn’t a pricing strategy. You also need to know what your clients are willing to pay and how to explain why you charge the rate you do.
A Strategy for Growth: How to Create Value for Clients
Making your firm more valuable for clients isn’t as simple as X’s and O’s. Greg Alexander shares the do’s and don’ts of strategy.
Episode 115 – How a Software Consulting Firm Succeeded by Planting a Flag in Middle America – Member Case by Ashok Sivanand
In a post-Covid world, does geography still matter? Should you pursue clients, and employees, based on where they reside? It used to signal to clients that you were legit when your name was on a building downtown. Is this still true? On this episode, Ashok Sivanand, CEO at Integral, shares how he thinks geography is still a mission critical element of strategy, but not for the reasons you might think. He moved to Detroit and is building a firm based on mid-western values. And it is these values, concentrated in this geography, which is contributing to his success. Hear from Ashok his remarkable story which started with him driving a forklift in a factory during the graveyard shift.
Episode 100 – How A Communications Agency Is Beating The Recession Today By Focusing On Key Clients – Member Case with Todd Rapp
Have you defined your growth strategy to build a sustainable firm? On this episode, Todd Rapp, Owner and CEO at Rapp Strategies, Inc., speaks on how the firm continues to grow and flourish by focusing on their key clients.