Pricing Strategy: How Much Should You Charge?
Coming up with a price isn’t a pricing strategy. You also need to know what your clients are willing to pay and how to explain why you charge the rate you do.
Coming up with a price isn’t a pricing strategy. You also need to know what your clients are willing to pay and how to explain why you charge the rate you do.
Making your firm more valuable for clients isn’t as simple as X’s and O’s. Greg Alexander shares the do’s and don’ts of strategy.
In a post-Covid world, does geography still matter? Should you pursue clients, and employees, based on where they reside? It used to signal to clients that you were legit when your name was on a building downtown. Is this still true? On this episode, Ashok Sivanand, CEO at Integral, shares how he thinks geography is still a mission critical element of strategy, but not for the reasons you might think. He moved to Detroit and is building a firm based on mid-western values. And it is these values, concentrated in this geography, which is contributing to his success. Hear from Ashok his remarkable story which started with him driving a forklift in a factory during the graveyard shift.
Have you defined your growth strategy to build a sustainable firm? On this episode, Todd Rapp, Owner and CEO at Rapp Strategies, Inc., speaks on how the firm continues to grow and flourish by focusing on their key clients.
Scaling a boutique professional services firm requires a strategy. Yet many owners have a collection of tactics and call it a strategy. Learn about how firms should approach creating their strategy.