Selling with Content Before the Sale

Selling with Content Before the Sale

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The ultimate scale activity for a founder is when you produce top-notch content and know how to distribute it.

In this video, we’ll uncover how to master inbound content marketing. We’ll also reveal 3 reasons why you should care about content delivery, specific tactics for books, podcasts, and blogs, plus common mistakes to avoid.

In this video, you’ll learn:
– The difference between selling products vs selling services
– The impact of transforming work environments on referrals
– How to position your content to sell more services

Crafting the Perfect Ideal Client Profile for Your Pro Serve Firm

Crafting the Perfect Ideal Client Profile for Your Pro Serve Firm

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To understand what services your clients might need, you have to know who they are. So how do you craft the perfect ideal client profile for your professional services firm?

This video explores the main components of an ideal client profile, how to craft the right client profile for your firm, and critical steps for putting it into action.

In this video, you’ll learn about:

    • The demographic profile of your ideal client
    • The psychographic profile of your ideal client
    • Shaping your ideal client profile as you scale your business