To understand what services your clients might need, you have to know who they are. So how do you craft the perfect ideal client profile for your professional services firm?

This video explores the main components of an ideal client profile, how to craft the right client profile for your firm, and critical steps for putting it into action.

In this video, you’ll learn about:

• • The demographic profile of your ideal client
  • The psychographic profile of your ideal client
  • Shaping your ideal client profile as you scale your business