Your People Aren’t the Differentiator (And Everyone Else Thinks They Are Too)
Ask any founder of a boutique professional services firm what sets them apart, and you’ll almost always hear the same thing: “Our people.” They’ll tell you they have senior talent. That their team has worked on the client side. That they bring unmatched experience to the table. And in many cases, they’re right. The pride is real, and the team is strong.