Navigating Trade-Offs: Single vs. Multiple Ideal Client Profiles for Boutique Professional Service Firms
Boutique professional service firms face the challenge of targeting the right clients while maximizing their resources.
ICP
Bridging Trade-Offs: Single vs. Multiple Ideal Client Profiles for Boutique Professional Service Firms
Boutique professional service firms face the challenge of targeting the right clients while maximizing their resources.
Why You’re Losing Deals (And What to Do About It)
It’s not always easy to identify why you’re losing deals, but there are tactics to gain a better understanding.
#1 Reason Why Your Firm Isn’t Growing: The Elephant and Rabbit Problem
Accepting every project is a recipe for disaster for your firm. Discover how to identify the right projects to scale faster.
Generating More Revenue with New Service Offerings
You probably already have more than one service offering, but how are you ensuring your clients know everything you can do for them?
Narrowing Your Ideal Client Profile: How to Sell More Services Easily
Greg shares how to accelerate the pace of scale for your professional services firm by focusing on a clear pain statement
Episode 106 – How A Founder Optimized Scarce Sales Resources by Narrowing A Generic Market from 4,000 Prospects to A Focused Market of 39 – Member Case by Jay Mitchell
It is harder to sell a service than it is to sell a product. But the more you know about your client, the easier it is to market and sell your service. The better you understand them, the better you can serve them. On this episode, Jay Mitchell, President & Founder of Mereo LLC, shares how his team built their Ideal Client Profile and the results of this highly targeted approach.