You can’t afford to have unhappy clients at your professional services firm. So how do you ensure you’re working with the right people at the right time?

Spreading your resources too thin prevents your business from dominating your niche. And the inability to say no to the wrong client can prevent you from having resources available when the right client comes around.

In this video, Greg explains how to nail down your ideal client profile, concentrate your scarce resources correctly and accelerate the pace of scale.

In this video, you’ll learn:

• • How to tighten up your ideal client profile
  • When to say no to sales to create room for better sales
  • Sales strategies and client types based on your ideal client profile