Every founder enters the Valley of Death with a dream—few make it out alive. It’s not the market that kills most firms. It’s the founder. Or more precisely: the founder’s refusal to change. Here’s what it takes to survive the transition from growth to scale—and come out wealthier on the other side.
If your consulting firm, marketing agency, or IT services firm is struggling to generate leads and close deals, the problem isn’t your expertise. It’s your positioning.
Too many professional services firms start with their services rather than the problem they solve, target a broad audience, and lack a compelling value proposition. This weakens their ability to sell effectively and compete against larger firms.
Boutique professional service firms face the challenge of targeting the right clients while maximizing their resources.
Boutique professional service firms face the challenge of targeting the right clients while maximizing their resources.
It’s not always easy to identify why you’re losing deals, but there are tactics to gain a better understanding.
Accepting every project is a recipe for disaster for your firm. Discover how to identify the right projects to scale faster.
You probably already have more than one service offering, but how are you ensuring your clients know everything you can do for them?
Greg shares how to accelerate the pace of scale for your professional services firm by focusing on a clear pain statement
It is harder to sell a service than it is to sell a product. But the more you know about your client, the easier it is to market and sell your service. The better you understand them, the better you can serve them. On this episode, Jay Mitchell, President & Founder of Mereo LLC, shares how his team built their Ideal Client Profile and the results of this highly targeted approach.
