growth

Pro Serv Blogs

Getting Beyond the Founder: The Modern Marketing Playbook for Professional Services Firms

Starting a professional services company can be deceptively easy. The founder’s network is a verdant hunting ground for both leads and referrals, and their mere presence is often enough to close a deal. But soon a harsh, inevitable truth dawns: without a reliable means of generating pipeline outside of the founder, the business can only go so far. And, when it relies only on the networks of few key employees, the business is also over exposed to cycles of feast or famine.

Pro Serv Blogs

Beyond Compensation: What Superstar Employees Really Value

In small service firms such as marketing agencies, IT service providers, and consulting firms, founders are in a relentless pursuit of top talent. The cornerstone of this quest often lies in crafting an irresistible employee value proposition (EVP). While compensation has traditionally been viewed as the primary lever to attract and retain talent, emerging trends suggest that it might not be the golden ticket after all.

Pro Serv Blogs

Why Outsourcing is a Game-Changer for Small and Medium-Sized Businesses

In The Boutique by Greg Alexander, Chapter 3, “The Competitors,” introduces a critical insight: 30% of the time, boutique professional service (pro-serv) firms compete with their client’s internal resources. This was a revelation when I first read the book several years ago, and it remains a foundational truth for boutique firms providing marketing, IT, HR, accounting, or other professional services to small and medium-sized businesses (SMBs).

Pro Serv Blogs

10x’ing Your Sales Team Without Any New Payroll or Comp Plan

Sure, that title is clickbait-worthy, but you made it this far, so what is the real story? A common mental model: If we only had a larger sales team, we could grow revenues at a pace that is faster than the growth in costs. But salespeople cost us more than any other type of labor, and their comp plans are usually tied to invoices, so we pay them first before anyone else. It can be challenging to afford to grow your sales team, especially before you even know who will make their quota.

Pro Serv Blogs

Risk Management for Professional Services Firms

In today’s unpredictable environment, ensuring risk is thoughtfully managed is a critical yet often overlooked component of the grow/scale journey. While large firms have dedicated risk management teams, small business owners/operators often juggle multiple roles, leaving limited time to design and implement a risk management framework. This guide walks you through a rightsized approach to risk management, making it easier to protect your business and its stakeholders.

Pro Serv Blogs

Transform Your Pro Serv Firm Now: How Culture Will Boost Client Engagement and Drive Growth

The exploration of culture as a pivotal strategy for professional services firms leads us to a profound realization: the right culture serves not just as a backdrop but as a driving force for growth. At 5Q, we have embraced this philosophy wholeheartedly, embedding it into the very fabric of our organization through our STAND values: Service, Trust, Accountability, Nurture, and Deliver.

Pro Serv Blogs

Hey SMB Founder! Lose the Cape – Superhero Mode Is Holding Your Company Back

Small business founders often find themselves in a familiar yet problematic role: the superhero. It feels good to save the day—landing the big sale, diffusing a tricky client situation, or jumping in to solve a thorny operational issue. But if this describes your day-to-day, it’s time to hang up the cape. While you might feel like you’re helping your business, you’re actually holding it back.

Pro Serv Blogs

The 80/20 Rule on Preparing for an Exit for a Professional Services Firm: A Founder’s View

Exiting a professional services firm will be a founder’s most consequential event. It will be the peak of their entrepreneurial journey. As a founder, I recently sold my firm to a growth-oriented private equity firm. Our sale process took 10 weeks, from the Letter of Intent to closing day. My M&A advisors have told me that our process was among the smoothest and most efficient they have ever seen. One key reason for this is the preparation completed before the process. There is a lot to prepare with limited time, so it is important for you to focus on the biggest bang for your buck. The 80/20 rule, also known as the Pareto Principle, states that 80% of outcomes come from 20% of causes for any given event. For your exit event, focus on the 20% of prep that yields 80% of the success. Here is what I focused on: