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growth

Pro Serv Blogs

Narrow your Focus and Grow your Pro Serv Business

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When I launched my consulting firm in 2021, many people were shocked and worried for me when I told them I would only work with construction companies. Initially, I wondered if they might be right, but choosing to specialize in a vertical market has turned out very well for us. My company Well Built Construction Consulting works in strategic plan development and execution support for the construction sector. We’ve been in business for less than four years and have experienced comparably rapid expansion to peer companies precisely because of our targeted approach. We have 10 full-time staff members, an extended team of another 5-8 professionals, and strong net profits at this early stage of growth.

Pro Serv Blogs

Don’t Lose Another Prospect: How to Scale Content for the Modern Buying Journey

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I attended a B2B conference a while ago and learned an interesting fact about today’s buyer journey.

It came up in a conversation with the founder of a marketing agency and a key member of Google’s team responsible for digital marketing certifications. They shared that today’s buyers need up to 27 touchpoints before making a purchase decision.

What immediately popped into my head was the time and effort needed to provide these touchpoints. This was quickly followed by the thought that scaling content could not only foster this journey but also drive business growth.

Pro Serv Blogs

The Silent Killer of Small Service Firms: Protecting Your Business from Client Concentration Risk

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Dear Collective 54 Subscribers, In the dynamic world of small service firms, where scaling is the ultimate goal, it’s essential to know what business you’re truly in. Are you the “Sage on the Stage,” orchestrating a multitude of employees to provide assistance, or are you the “Guide on the Side,” offering unique wisdom and advice to your clients? Understanding your place in the wisdom industry can be the key to unlocking your firm’s true potential.

Pro Serv Blogs

Revenue Is Vanity, Profit Is Sanity

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Since joining C54 I’ve loved hearing all the revenue growth stories, but the different ways profit is put to use is more reassuring. “Revenue is vanity, profit is sanity” often seen as being trite, but in boutique PS firms, sticking to the mantra is a game-changer.

Pro Serv Blogs

Unlocking the Competitive Edge: The Power of Estimator Tools for Boutique Professional Service Firms

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In the dynamic landscape of professional service firms, staying ahead of the competition is no small feat. To establish your firm as a trusted expert, clients demand not only a unique point of view but also the ability to back it up with hard evidence. This is where Estimator Tools come into play, providing boutique professional service firms with a powerful edge that can set them apart from the rest. In this blog post, we’ll explore the significance of Estimator Tools and showcase how Collective 54’s Firm Estimator Tool can guide you towards success.

Pro Serv Blogs

From Struggling Solo Founder to Thriving Firm: The Power of Giving and Joining Collective 54

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There’s a common thread among founders of boutique professional service firms – the pursuit of success, growth, and ultimately, a life-changing exit. Today, we’re going to share the inspiring journey of a brilliant founder who specializes in customizing and implementing the Snowflake software application. His story is not just about expertise but also about the transformative power of understanding when to give away value and when to charge for it.

Pro Serv Blogs

The Payroll Peril-o-Meter: A Tool to Help Young Firms Survive

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If you’re a founder of a young and small professional service firm, you know the constant struggle of keeping your business afloat. The late nights, the relentless pursuit of clients, and the endless worries about making payroll each month are all too familiar. But fear not, for there’s a tool that can help you navigate these treacherous waters – the Payroll Peril-o-Meter. In this blog post, we’ll introduce you to this powerful tool that can be a game-changer for your business.

Pro Serv Blogs

Transforming Your Professional Service Firm’s Pricing Strategy for Success

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As founders of small service firms in the US with 10-250 employees, you understand the significance of a well-crafted pricing strategy. Pricing isn’t just about setting a number; it’s about defining your firm’s value and ensuring sustainable growth. In this article, we’ll explore how a professional service firm’s pricing strategy evolves through the three lifecycle stages – Grow, Scale, and Exit, based on the framework presented in my book, “The Boutique: How to Start, Scale, and Sell a Professional Service Firm.”

Pro Serv Blogs

7 Key Diagnostic Questions to Determine If Your Firm Is a Strategy Firm or an Implementation Firm

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Are you wondering whether your boutique professional service firm is a strategy firm or an implementation firm? This crucial distinction can significantly impact your business growth and operational strategy. In this blog post, we will provide you with a comprehensive diagnostic tool to help you identify your firm’s true identity. Knowing whether you’re primarily focused on strategy or implementation is crucial when aiming to scale your operations effectively.

Pro Serv Blogs

Real Exit vs. Fake Exit: The Truth Behind Your Business Legacy

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The journey of building and eventually exiting your boutique professional service firm is a significant part of your entrepreneurial story. As founders, it’s important to distinguish between a real exit and a fake exit to ensure that your career trajectory aligns with your values and aspirations. In this C54 Insights blog post, we’re going to shed light on the stark contrast between these two paths, so you can make informed decisions for your future.

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