Greg Alexander

Pro Serv Podcasts

Why Professional Service Firms Should Never Become SaaS Companies with Nathan Kievman | Episode 149

Many professional service firms foolishly think the path to scalability is to become a software company. However, founders of service firms make more money than founders of software firms, generate more wealth for themselves at exit, and succeed much more often. In this session, we will help you avoid making the devastating mistake of trying to become a software company.

Pro Serv Podcasts

Prompt Engineering: A New Skill That Professional Service Firms Need to Learn with Stephen Straus and Numa Dhamani| Episode 148

Generative AI is transforming the professional services industry, lifting productivity levels to heights thought unobtainable. Interacting with large language models has become a required core competency. This is best done via prompt engineering. Attend this session and learn this new skill from a machine learning engineer.

Pro Serv Podcasts

How Life Gets in the Way of Scaling a Professional Service Firm and What to Do About It with Matt Jenkins and Nick Moretta| Episode 145

The personal lives of the Founders evolve as a firm advances. And the professional lives of the Founders morph as a firm matures. How can partners stay in harmony with themselves, and with each other, along the entrepreneurial journey? This session shares how partners work well together and use a tool called The Commitment Letter.

Pro Serv Podcasts

Revenue Mix: Balancing Staff Augmentation, Advisory, and Managed Services to Drive Margins with Ryan Buell | Episode 144

Boutique service firms often confuse staff augmentation work with advisory work and with managed services work. These are three different types of services that are marketed, sold, and delivered differently. Each has its own margin profile. Balancing the mix of these three correctly can be the difference between running a firm with good margins or a firm with poor margins. Attend this session and get clear on how to manage the revenue mix.

Pro Serv Podcasts

The Secret to Big Sales: How an Executive Sponsor Program and Executive Language Wins Clients with Carajane Moore | Episode 141

What role should the Founder of a boutique professional service firm play in the process of acquiring new clients? That of an Executive Sponsor. And how can a Founder perform in this role with excellence? By using executive language. Attend this session and learn about executive sponsor programs and executive language. 

Pro Serv Podcasts

Lead Generation Inside the Small Service Firm: How It Is Different and What to Do About It with Christian Banach | Episode 140

Small service firms need to generate leads but are constrained by limited resources. Budget and talent are in short supply. Therefore, what works in a small service firm is different than what works in a large service firm, or in a product company. Attend this session and learn what works, and what does not work, for small service firms.