Ship It and Fix It
Some of you are trying to make your AI work perfect before anyone sees it. You are polishing in private. You are waiting for the version that cannot be criticized.
Greg Alexander
Episode 261 – We Hired a Credentialed M&A Advisor. It Still Went Sideways. – A Member Case with Scott Gardner and Dennis Hahn
Scott Gardner and Dennis Hahn of Liquid Agency did what most founders would do. They hired a well-regarded specialist M&A
The Boutique Firms That Win the AI Shakeout Won’t Be the Fastest. They’ll Be the Last Ones Standing.
The boutique professional services industry is in a death march.
AI is causing a shakeout. Some firms are closing shop. Some are retreating into lifestyle firms. The ones still fighting are fighting harder than they ever have.
Episode 260 – The January Cutoff: Rebuilding a Services Firm Around Human + AI – A Member Case with Kyle Walbrun
Most founders are bolting AI onto the firm they already have. Kyle Walbrun rebuilt the firm. In this episode, the
Episode 259 – Doubling Margins in 12 Months – A Member Case with Bart Bartlett
Most founders try to expand margin from the top line. Bart Bartlett doubled his margins from the cost side in
The AI-Enabled Firm Is a Trap. The Agentic Firm Is the Prize.
Why “grow without hiring” is the most important sentence a boutique founder will write in 2026.
Most boutique professional services founders think they have one AI strategy to pick.
They are wrong. There are two. They look similar. They produce wildly different firms.
Episode 258 – The Anti-Commodity Move: Winning on Experience When AI Flattens the Work – A Member Case with John Roberson
As AI compresses the technical work, the deliverable itself is becoming a commodity. What still isn’t: how a client feels
The Model Wars Are Over. The Business Model War Has Begun.
Every year, Stanford’s Institute for Human-Centered AI publishes the most comprehensive independent assessment of where artificial intelligence actually stands. The 2026 edition runs 423 pages across nine chapters. I read it so you don’t have to.
Episode 257 – You Built a Firm on the Wrong Playbook. Now What? – A Member Case with Chris Fezza
Chris Fezza did what a lot of successful operators do. He left corporate America, where he had led revenue operations
Episode 256 – They 4X’d Their Average Deal Size. Here’s How. – A Member Case with Stephen Straus & Christian Barnard
Most boutique founders chase more deals when they should be chasing bigger ones. In this episode, Greg sits down with