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Greg Alexander

Pro Serv Podcasts

Episode 197 – Building LinkedIn Authority to Drive Business Development Opportunities – Member Case by Justin Nassiri

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Harness LinkedIn to become the go-to authority in your industry. This session covers building trust and awareness at scale using thought leadership and a formula for cutting through the noise. Discover strategies to stand out, track essential metrics, and align LinkedIn with your broader marketing efforts. Leave with actionable tools to enhance your LinkedIn presence and drive engagement.

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From Cash-Strapped to Cash-Flow Positive: The Transformation of an IT Consulting Firm Owner

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Once upon a time, in the competitive landscape of boutique professional service firms, there was an owner of an IT consulting firm who became a cautionary tale of rapid growth without the backbone of sound financial management. This is the story of Alex, whose journey from the brink of financial ruin to a model of fiscal responsibility embodies the adage, “Growth is not just about numbers; it’s about sustainable strategies.”

Pro Serv Podcasts

Episode 196 – Knowing When to Quit: Making the Tough Decision to Move On – Member Case by Julian Lumpkin

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At Collective 54, we often discuss the “Valley of Death” firms face when moving from Growth to Scale. But what if the cost of this journey is too high? In this session, C54 alumni Julian Lumpkin shares his story of deciding to close his firm and what came next. He’ll reveal the tough questions he asked himself and offer strategies for communicating this decision both internally and externally. Walk away with insights on how to navigate this turning point and confidently plan your next chapter.

Pro Serv Blogs

The Perilous Path of Debt-Fueled Growth: A Collective 54 Member’s Journey to Redemption

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The allure of rapid expansion can often blindside the most astute of entrepreneurs. This tale unfolds the harrowing journey of a Collective 54 member, a spirited founder of a social impact consulting firm, who found himself ensnared by the seductive yet perilous embrace of debt to fuel his firm’s growth. His story serves as a cautionary tale and a beacon of hope for those navigating the tumultuous waters of business expansion.

Pro Serv Blogs

The Evolution of a HR Consulting Firm Owner: From Domain Expert to Savvy Businesswoman

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Once upon a time, in the bustling world of human resources, there was a dedicated HR consultant named Sophia. Sophia had carved a niche for herself in the travel industry, providing tailored HR solutions to companies that were as diverse as the destinations they promoted. Her firm was her pride, built on a foundation of extensive domain knowledge and a passion for people management. Yet, despite her expertise, Sophia felt a growing realization that understanding human resources was only one part of the equation to business success.

Pro Serv Podcasts

Episode 195 – Mastering Cash Flow: Strategies to Thrive in Challenging Times – Member Case by Ken Yager

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2024 was challenging for many professional services firms, but those that optimized cash flow are now better positioned for 2025. Join this session to uncover the root causes of poor cash flow management and learn how operational factors impact cash flow. Gain insights on weekly cash flow management and aligning it with KPIs. Leave with actionable strategies to optimize cash flow and strengthen your firm’s resilience.

Pro Serv Blogs

Beyond Profit and Loss: Elevating Your Service Firm with the Power of Balance Sheet Insights

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As owner-operators of small service firms, we often find ourselves engrossed in the day-to-day operations, leaving little room to dissect the financial health of our businesses critically. Our endeavors, whether they be law, accounting, consulting, marketing agencies, or other service-based industries, demand a level of financial acumen that transcends basic bookkeeping. It is here that I wish to guide my peers from a position of advanced financial understanding to appreciate the nuanced power of the balance sheet over the income statement in managing and scaling our businesses.

Pro Serv Blogs

Managing Your Fractional CFO: The Essential Dos and Don’ts for Small Service Firm Owners

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As the owner-operator of a small service firm, be it an HR consulting firm, a lead generation marketing agency, a systems integrator for tools like HubSpot and Salesforce, or any other specialized service, you understand the challenges of wearing multiple hats. One crucial aspect that often gets overlooked is financial management, especially for those without a strong financial background. Hiring an external fractional CFO can significantly bolster your financial strategy, but it’s not without its pitfalls. Many owner-operators are not fully leveraging this resource, primarily due to a lack of financial acumen, resulting in not getting their money’s worth. This post aims to guide you on effectively managing your fractional CFO, ensuring that you get the insights and support needed to grow your business. Here are 10 dos and 10 don’ts to help you maximize this partnership.

Pro Serv Podcasts

Episode 194 – How to Grow Revenue and Stop Wasting Time with the Wrong Prospects – Member Case by John Ikosipentarhos

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Are you struggling to grow revenue and win new business? Do you know the trigger events that put prospects in the market for your services? Are you talking to the wrong prospects? In this session, we’ll dive into strategies for identifying these trigger events and refining your ideal client profile (ICP) enabling you to offer a focused, niche service that resonates with the right prospects. Gain actionable insights on how to continuously focus your ICP to recognize when clients enter your market, helping you attract and win ideal clients that lead to revenue growth. Whether you’re defining your ICP for the first time or sharpening it further, this session will provide you with practical strategies to grow your business by targeting clients with high potential for alignment and success.

Pro Serv Blogs

A Tale of Transformation: From Cash Accounting Chaos to Accrual Clarity

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In the bustling world of boutique professional service firms, where expertise and innovation drive success, there lies an often-overlooked aspect of business that can make or break even the most visionary entrepreneurs: financial management. Today, I want to share a compelling story from within the Collective 54 community—a tale that underscores the critical importance of sophisticated financial practices and how embracing expert advice can lead to transformative outcomes.

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