For decades, professional services firms have survived, and even thrived, on founder dependency. The founder was the rainmaker, the strategist, the client-saver. Clients bought you. Deals closed because of you. Delivery worked because of you. In Era 1 and Era 2, this model slowed scale but didn’t always kill you. You could grind harder, hire around the edges, and keep going.
When we started expanding SureStep internationally in 2009, the world looked very different. The G7 dominated global economics, the US dollar reigned supreme, and “going global” seemed like a straightforward extension of domestic success. Fast-forward to 2025, and nearly everything about international expansion has changed.
If you run a boutique professional services firm, you’ve likely felt the ground shift under your feet: slower inbound, elongated cycles, clients insourcing, price pressure from AI, and teams stretched thin. The symptoms are familiar; the diagnosis varies. This post offers a practical, founder-friendly playbook, rooted in Greg Alexander’s The Boutique and fresh insights from fellow C54 founders, to stabilize revenue, rebuild momentum, and emerge stronger.
In May, I argued that 2026 growth planning has to start journey-first—not budget-first. Map how buyers actually discover, evaluate, and choose you; then align teams and targets to that reality.
As a professional services firm grows, a critical shift occurs. The charismatic energy and work ethic that powered you in the early days must evolve into a more systematic and scalable form of leadership. While focus is needed on financial, sales and operational execution, the true engine of sustainable growth often lies in a known but poorly executed element: communication.
Why This Matters: When the economy turns, CFOs sharpen their pencils. Discretionary services get cut. Mission-critical services stay. If your firm isn’t positioned as essential, you are at risk.
You started this firm because you were brilliant at something. Your expertise. Your vision. Your hustle. That scrappy, hands-on approach got you here.
Selling your business is the most difficult event during a business owner’s journey. Period. After 25 years advising business owners, I have developed a deep conviction in the phrase that during ownership transition “the soft stuff is the hard stuff.”
Historically, something has always been thought to disrupt companies, from the printing press to machinery to Excel, and now AI. Every day, I log into LinkedIn or other social media and see new content about AI. Some are inspiring, some educational, but there are also warning AI will replace the whole workforce.
It’s common sense to do a little background research before any important purchase — whether that means checking reviews for a new dishwasher, having a mechanic inspect a used car or browsing forums before choosing a contractor.