The Art of Valuation: Unveiling the Secrets Behind Firm Attractiveness and Price Determination with Tom Zucker | Episode 163
In this session, we review recent research from over 200 acquirers that suggests the 5 attributes that make a firm an attractive acquisition target, and the 4 attributes that scare acquirers away. The research quantifies how “attractiveness” drives up valuations and how you can increase the worth of your firm.









