Content just became cheap. If you haven’t noticed, you now have access to millions of AI-generated articles explaining how AI is changing content. Take the AI of your choice – it lowers the threshold for publishing ideas.
As professional services owners, we know the importance of having a strategic plan. We spend considerable time each year crafting thoughtful annual plans, setting ambitious but achievable goals, and mapping out the path forward. But here’s what I’ve learned over the years: the real challenge isn’t creating the plan—it’s keeping it alive and relevant throughout the year while maintaining focus on what truly matters.
There has been much talk of AI-Generated “Workslop” after a recent HBR article made headlines. Like most things AI, the issue is not new, but it’s magnified and faster…. Slop with a new name and a Ferrari engine.
For founders of professional services firms, growth cannot depend solely on chasing new logos. The most sustainable path to scale comes from expanding within your existing accounts. Many founders in Collective54 tell me that Account growth is critical, and has historically been their top growth lever. But it’s not predictable, and seems like it’s very much customer driven – not sales driven. Account growth delivers higher margins, lowers client acquisition cost, and creates fertile ground for referrals and reputation.
When we started expanding SureStep internationally in 2009, the world looked very different. The G7 dominated global economics, the US dollar reigned supreme, and “going global” seemed like a straightforward extension of domestic success. Fast-forward to 2025, and nearly everything about international expansion has changed.
Selling your business is the most difficult event during a business owner’s journey. Period. After 25 years advising business owners, I have developed a deep conviction in the phrase that during ownership transition “the soft stuff is the hard stuff.”
Historically, something has always been thought to disrupt companies, from the printing press to machinery to Excel, and now AI. Every day, I log into LinkedIn or other social media and see new content about AI. Some are inspiring, some educational, but there are also warning AI will replace the whole workforce.
This quote resonates with me: “Work on the business, not in the business.”. For me, part of working on the business is making myself more resilient, healthy and happy so that I can make the investments in the rest of the business. If I’m not stable, energized and able to bounce back from challenges, then how am I supposed to work on the rest of the business?
Most boutique firm owners believe revenue growth comes from hiring a “rainmaker.” The truth? One star seller won’t save you. What scales is a repeatable system, not a heroic individual — and today, AI can help build it faster and smarter.
As CEOs of professional services firms, we often tell our clients, “What got you here won’t get you to the next level.” We say it with conviction because we’ve seen it play out at companies of all kinds.