The bottom line: Just because someone refers business to you doesn’t mean you should take it. The wrong project can derail your momentum, burn out your team, and cost far more than the revenue it brings in.
If you want to scale your business beyond founder-led sales (and let’s be honest, which one of us in C54 doesn’t?) You’ll need to come face-to-face with a three letter acronym: CRM.
Here’s an example of Lead Sources for Boutique Professional Service Firms
There’s nothing more strategic than acquiring new clients. These 5 ways to generate leads will ignite growth in your firm
