Hire Slow, Hire Right: Lessons from Our Growth Journey
My dad founded Corporate Insight in 1992 as a solo marketing research practitioner. He was content in that role—until 1997, when he hit on an idea to productize research. That’s when I joined him, and within three months, we launched our new service and made our first non-family hire. At the time, we thought we’d stay a small, five-person operation. But the market had other ideas, and as demand grew, so did our team.
