Your brand matters. In the professional service industry, Founders need a brand for the firm, the service offering, themselves, and their talent. This session will explain how brands are built inside small service firms, and how they help boutiques punch above their weight class.
Podcasting is a perfect marketing channel for boutique professional service firms. It allows a firm to authentically connect with its target market at scale cost effectively. Yet, many members are not taking advantage of this tool. This session will teach members how to leverage the podcasting channel to grow their firms.
Scaling boutiques need to build a sales team yet delay doing so because of the perceived risk and expense. In this session, member Dan Morris shows us how to reduce the risk and ease into it by leveraging fractional sales leadership. Most boutiques use fractional finance, HR, IT, and Legal executives and it may be time for you to deploy the same approach to sales.
Greg shares how to accelerate the pace of scale for your professional services firm by focusing on a clear pain statement
