Small business founders often find themselves in a familiar yet problematic role: the superhero. It feels good to save the day—landing the big sale, diffusing a tricky client situation, or jumping in to solve a thorny operational issue. But if this describes your day-to-day, it’s time to hang up the cape. While you might feel like you’re helping your business, you’re actually holding it back.
As owner-operators of small service firms, we often find ourselves engrossed in the day-to-day operations, leaving little room to dissect the financial health of our businesses critically. Our endeavors, whether they be law, accounting, consulting, marketing agencies, or other service-based industries, demand a level of financial acumen that transcends basic bookkeeping. It is here that I wish to guide my peers from a position of advanced financial understanding to appreciate the nuanced power of the balance sheet over the income statement in managing and scaling our businesses.
Exiting a professional services firm will be a founder’s most consequential event. It will be the peak of their entrepreneurial journey. As a founder, I recently sold my firm to a growth-oriented private equity firm. Our sale process took 10 weeks, from the Letter of Intent to closing day. My M&A advisors have told me that our process was among the smoothest and most efficient they have ever seen. One key reason for this is the preparation completed before the process. There is a lot to prepare with limited time, so it is important for you to focus on the biggest bang for your buck. The 80/20 rule, also known as the Pareto Principle, states that 80% of outcomes come from 20% of causes for any given event. For your exit event, focus on the 20% of prep that yields 80% of the success. Here is what I focused on:
As the owner-operator of a small service firm, be it an HR consulting firm, a lead generation marketing agency, a systems integrator for tools like HubSpot and Salesforce, or any other specialized service, you understand the challenges of wearing multiple hats. One crucial aspect that often gets overlooked is financial management, especially for those without a strong financial background. Hiring an external fractional CFO can significantly bolster your financial strategy, but it’s not without its pitfalls. Many owner-operators are not fully leveraging this resource, primarily due to a lack of financial acumen, resulting in not getting their money’s worth. This post aims to guide you on effectively managing your fractional CFO, ensuring that you get the insights and support needed to grow your business. Here are 10 dos and 10 don’ts to help you maximize this partnership.
In professional services, founder-led sales have been the lifeblood of growth for years. Many firms have thrived in their early days by relying on personal networks, referrals, and word-of-mouth.
However, as the landscape shifts, so does this model’s effectiveness. The way buyers make purchasing decisions has fundamentally changed, and the founder-driven, network-dependent approach is no longer enough to fuel sustainable growth. If you want to grow, scale, and ultimately exit your firm, the time to rethink your approach is now.
Professional services firms face constant pressure to be creative and rise above the clutter. For executives, particularly CEOs and COOs, one of the most effective ways to break through is by leveraging the power of strategic partnerships. By forming alliances with complementary companies and key industry players, professional services leaders can expand service offerings, enter new markets, unlock new revenue streams, and maximize their return on investment (ROI).
Founders of boutique professional service firms, such as consulting firms, marketing agencies, and software development firms, often face a common dilemma: how to structure their own compensation. This critical decision can lead to problematic outcomes: not paying oneself, underpaying, or overpaying. The solution lies in understanding and applying a dual-role compensation method that accurately reflects the value a founder brings to their firm.
Timing is everything. I became a firm shareholder just weeks before the start of the Great Recession. Years later, I became the sole owner. After stabilizing the firm after the exit of my majority partner, COVID-19 hit. Talk about bad luck. During those times, I was confident in the direction of the firm. Just keep spending time meeting client expectations. I wasn’t afraid – I was energized. My reward would be the eventual sale of my business.
Imagine a high-stakes chess game where the rules change mid-play, and your opponent is a shape-shifting committee of diverse minds. Now, picture yourself playing this game with limited pieces and minimal training but with a powerful AI assistant at your disposal. This is the new reality faced by many professional services firms in today’s B2B sales environment. As founder-led organizations with tight budgets and often basic sales processes, these firms navigate an increasingly complex landscape with constrained resources. However, the advent of accessible AI technologies offers a game-changing opportunity to level the playing field.
Once upon a time, there was a founder named Alex. He had a vision, a dream to build something extraordinary, a next generation marketing agency. With passion, creativity and determination, he launched his own marketing agency, eager to make his mark on the world
