Why Outsourcing is a Game-Changer for Small and Medium-Sized Businesses
In The Boutique by Greg Alexander, Chapter 3, “The Competitors,” introduces a critical insight: 30% of the time, boutique professional service (pro-serv) firms compete with their client’s internal resources. This was a revelation when I first read the book several years ago, and it remains a foundational truth for boutique firms providing marketing, IT, HR, accounting, or other professional services to small and medium-sized businesses (SMBs).
