Harvard Business Professor, Michael Porter, created the roadmap for how to gain a competitive advantage in business with his 4 competitive strategies. But how do you pick the right strategy for your firm?

Let’s take a closer look at each of the strategies and examine use cases for each. In this video, we share how to choose the right strategy for you, how your strategy can evolve with your business, and the importance of a good reputation.

In this video, you’ll learn:

• • 4 strategies for competitive advantage
  • Why it’s important to change your strategy as your business evolves
  • The value of reputation in professional services
  • How to identify opportunities for differentiation