Landing new business as a professional services firm requires you to have a strong value proposition – but you must also learn to overcome key competitors and alternatives, such as the ever-classic “we’ve decided to put this project on pause” objection. As a founder, it’s critical to know how to grow sales through the lens of competitors and alternative behavior.

In this video, you’ll learn:

• • The challenge of growing sales when faced with these 5 competitors/alternatives
  • The 5 categories of competition you need to overcome to win business
  • The sales and marketing reality founders must realize to grow