• Mastering where to find the cash to scale is one of the clearest separators between firms that plateau and those that scale to a successful exit.
• Greg shares the specific moves that made the biggest difference — lessons that only come from doing it, not reading about it.
• Most founders underestimate how much where to find the cash to scale affects enterprise value; treat it as a strategic priority, not an afterthought.
• The key mindset shift: approach where to find the cash to scale as an owner building a sellable asset, not as an operator solving today's problem.
• Topics like where to find the cash to scale are discussed weekly inside Collective 54, where founders get peer accountability and expert guidance from people who have been in the same seat.

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Boutiques run on cash. They do not run on net income nor EBITDA. Some boutiques neglect the management of cash flow. Take a moment to understand how you can improve the flow in and out. In this podcast episode, we look at where you can find cash flow when scaling a business.

TRANSCRIPT

Sean Magennis [00:00:15]: Welcome to the Boutique with Capital 54, a podcast for owners of professional services firms. This show aims  to help you grow, scale, and sell your firm at the right time, for the right price, and on the right terms. 

I’m Sean Magennis, CEO of Capital 54 and your host on this episode. I will make the case that boutiques run on cash-flow. They do not run on net income or EBITA. I’ll try to prove this theory by interviewing Greg Alexander, Capital 54’s chief investment officer. Greg is an expert at helping firm owners boost cash flow. Greg, good to see you. Welcome.

Greg Alexander [00:01:03]: Hey. Good to be with you. Do you remember the movie Jerry Maguire and the famous line, show me the money? Let’s start with that. So on the count of three, let me hear your best “Show me the money.” Are you ready?. One, two, three.

Sean Magennis [00:01:19]: Show me the money.

Greg Alexander [00:01:24]: Awesome, you’re a great sport. I think we’re ready to begin.

Sean Magennis [00:01:27]: Yes, we are, funny enough. I just watched that again recently. It’s a great movie.