• Mastering how a consulting firm leverages specialists to increase scale is one of the clearest separators between firms that plateau and those that scale to a successful exit.
• Cynthia shares the specific moves that made the biggest difference — lessons that only come from doing it, not reading about it.
• Most founders underestimate how much how a consulting firm leverages specialists to increase scale affects enterprise value; treat it as a strategic priority, not an afterthought.
• The key mindset shift: approach how a consulting firm leverages specialists to increase scale as an owner building a sellable asset, not as an operator solving today's problem.
• Topics like how a consulting firm leverages specialists to increase scale are discussed weekly inside Collective 54, where founders get peer accountability and expert guidance from people who have been in the same seat.

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The engagements you sell determine your market position and the team needed to deliver your service. In this episode, Cynthia Klint, CEO at BRC, shares how she leverages specialists to deliver client engagements and increase sales. 

Greg Alexander [00:00:15] Welcome to the Boutique with Collective 54, a podcast for founders and leaders of boutique professional services firms. For those that aren’t familiar with us, Collective 54 is the first mastermind community to help you grow, scale, and exit your firm bigger and faster. 

My name is Greg Alexander. I’m the founder, and I’ll be your host today. And on this episode, we’re going to discuss engagement type and how that drives the type of firm you become. And we have a member with us today. Her name is Cynthia Klint. Cynthia and I are going to have a discussion regarding this subject. Cynthia, it’s good to see you. Thanks for being here. 

Cynthia Klint [00:00:52] Sure. Happy to be here. Thanks for inviting me. 

Greg Alexander [00:00:54] And would you provide a proper introduction of yourself and your firm to the audience, please?