“Scope creep” destroys firm profits and client satisfaction.
Here are five causes of scope creep in boutique professional service firms:
Members are complaining that their sales cycles are taking too long. But, when asked why, they cannot answer.
Here is a helpful chart: sales cycles in professional service firms typically get held up in four areas:
Ask yourself “how much time does it take to progress in each stage?”. By doing so, you can locate the bottlenecks, remove them, and increase throughput, i.e., shorten the sales cycle.
For example, a sales methodology used to prep for every sales call improves each call resulting in the need for fewer of them. Fewer sales calls results in a shorter sales cycle.
Boutique service firms that have dead equity on their cap tables are dead.
What is dead equity? Dead equity is equity held by people who no longer work for the firm.
Why is it a problem?
Acquirers do not want their growth equity to be used to buy out people who are no longer contributing to the growth of the firm.
The presence of dead equity prevents many founders of boutique professional service firms from exiting.
Fix?
Don’t give equity to people who are not helping you grow the firm.
And if you already have, buy it back before you try to sell your firm.
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