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Website is Your #1 Closer: Our 24-Day Sales Cycle Best Friend
One of the best pieces of advice I’ve ever received in professional services:
“Your website is your shop window. Treat it as such.”
Unfortunately, most professional services firms treat their website like an annual checkup. They refresh it reactively—usually when the copyright date at the bottom feels embarrassingly out of date.
But what’s the opportunity cost of letting your website collect dust for a year?
You’re slowing down sales cycle velocity—measured in days, weeks, or even months.
Proof from Get Levrg
- 2023 = 51 days
- 2024 = 36 days
- 2025 = 24 days
All while our Average Contract Value (ACV) tripled and deal conversion stayed above 40%.
The difference? Our website evolves every week with a dedicated resource improving UX/UI, messaging, and SEO.
There’s no such thing as DONE or PERFECT—only continuous 1% improvements.
When we started in 2023, our site was just three “explainer” pages. Today, it’s an always-evolving sales weapon.
What are the TOP 4 Evolutions to improve Sales Cycle Velocity?
What can I learn from this page?
Qualifying prospects IN/OUT in minutes. Future customers know exactly what we CAN and CAN’T do. No ambiguity. No need to talk to a sales professional.
What can I learn from this page?
Eliminate doubt upfront. Engage the toughest questions head on. In our world of sales & marketing offshoring support, language and communication is a legacy bias. We aim to shut down that concern within minutes.
What can I learn from this page?
Improve Social Proof. A prospect asks for sample work – boom. Here are multiple examples. A sales professional on our team doesn’t need to go ask marketing for an updated .PPT deck. There is no delay to find samples. Sellers can guide people to any sample, right online.
What can I learn from this page?
You can sell $30,000 – $60,000 services online with a credit card. DSO = 0 days is possible. You don’t need Accounts Receivables to slow down your cash flow cycles. If the other pages are doing their job (relieving your sellers of call-after-call of elongated sales cycle time), then you can sell your services online.
Your website can become a sales weapon. Our professional services world can learn from SaaS and eCommerce and bring high velocity sales your way.