You can improve your ability to close deals simply by understanding a client’s evaluation criteria and the difference between the buying process and the decision-making process.

In this video, we identify factors that can cause a client’s evaluation criteria to change, break down key moments in the buying process and how they can impact the decision-making process, and provide actionable tactics to help you close more deals.

Watch this video for more on:

• • How to stay on top of evaluation criteria
    
  • The difference between the buying process and the decision-making process
    
  • Understanding trigger events and how they create opportunities
    
  • Questions to ask in loss reviews