Episode 126 – Syndicated Research: A Unique Way to Productize a Service and Generate Recurring Revenue – Member Case by Michael Ellison
Selling and delivering insight is at the heart of what professional service firms do. Some pro serv firms have packaged their expertise into research and sell it as a “product” via subscription. Attend this session and hear how member Mike Ellison has done this and built a 95-person firm in the process.