Tag: Experiment

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What NOT to do when building a Commercial Sales Engine for your firm

What NOT to do when building a Commercial Sales Engine for your firm

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Building a commercial sales engine doesn’t happen overnight. You need some sort of business development strategy.

Join us as we explore the reality of building a sales function, why it’s important to start today and trust in future results, and perceptions that prevent you from getting it right.

In this video, you’ll learn:
– Why every founder needs to be prepared to go through the experimentation period
– The lag effect that’s present in everything you’re doing now
– Why many founders never make a business development plan
– Strategy vs tactics

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How to Run Mini Experiments to Find New Clients

How to Run Mini Experiments to Find New Clients

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Do you know how many potential clients are in your target market? If you don’t know the answer, it’s going to be really hard to scale your business.

This video reveals how to use mini experiments to identify who your potential clients are within your target market. We also explore the difference between a lot of small experiments and a few big ones.

Tune in and learn about:

    • Using mini experiments to identify how many potential clients are in your target market
    • The benefits of many mini experiments vs few large experiments
    • The impact of progress over perfection in action

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