Generating expansion revenue from existing accounts is often neglected. So how can your team become more disciplined when it comes to upselling and cross-selling?

In this video, we discuss the value of upselling and cross-selling. We also offer ideas on how to get non-sales people within your organization to upsell and cross-sell, and why these functions are important if you want to sell your firm one day.

In this video, you’ll learn:

• • Why expansion revenue is critical for scaling your business
  • The power of the share of wallet exercise
  • The fundamentals of upselling and cross-selling
  • How to get non-sales people to upsell and cross-sell