Upselling and Cross-Selling: How to Sell More Services
Generating expansion revenue from existing accounts is often neglected. So how can your team become more disciplined when it comes to upselling and cross-selling?
In this video, we discuss the value of upselling and cross-selling. We also offer ideas on how to get non-sales people within your organization to upsell and cross-sell, and why these functions are important if you want to sell your firm one day.
In this video, you’ll learn:
- Why expansion revenue is critical for scaling your business
- The power of the share of wallet exercise
- The fundamentals of upselling and cross-selling
- How to get non-sales people to upsell and cross-sell
These videos are published weekly and hosted on our new YouTube channel called “Profiting in Professional Services“.