Every week, I talk to founders who, when asked what problem they solve, they respond with answers like “We do software development for the tech industry.” That very answer will and is likely limiting your growth.

Too many times, professional service firms are shopping around a solution rather than attacking a pervasive and valuable problem. But you can remedy that.

The Problem-Solution Framework gives you a clear path to more prospects into your business development funnel. We reveal 4 key attributes of a problem to look for, how to adjust your services to fit the framework, and why what you think doesn’t matter could be the missing piece to accelerate your growth.

Join us to discover:

• • The difference between looking for a solution vs looking for a problem
  • 4 key attributes of the Problem-Solution Framework
  • How to change your services to promote growth
  • What you think doesn’t matter in pro services