No matter how strong your network is, you need to get to a point where you have a commercial sales engine. To do that, you need to understand the two types of sales leaders.

Discover the two types of sales leaders, how to build your own sales playbook based on the environment you’re in, and what to watch out for when hiring sales talent.

In this video, you’ll also learn:

• • The difference between builders and runners in sales
  • How to build a fundamental sales playbook for your firm
  • Why you need a prospecting methodology
  • How to manage your sales opportunities