Growing your professional services firm requires a strategy for retaining clients. Knowing every detail of your product isn’t enough to scale. And delivering good work is simply table stakes. To retain clients as you scale, you need to be able to deliver an experience so memorable that your customers won’t want to go to anyone else.

In this video, Greg Alexander, founder of Collective 54 and Capital 54, shares how to successfully manage the customer experience. He also illustrates what a positive customer experience looks like for a pro serve firm.

In this video, you’ll learn:

• • Why product knowledge alone doesn’t help you retain clients
  • How to deliver an exceptional customer experience
  • Effective processes for customer experience management