One of the challenges niche professional services firms often struggle with is awareness. Branding can help you raise awareness for your firm. But should it be a priority? And how should you go about it?

Join us as we unravel 4 types of brands you should care about and how they can impact your professional services firm. We’ll also share examples, explore key opportunities, and highlight reasons you may not need to worry about branding.

In this video, you’ll learn:

• • 4 types of brands you should care about
  • How to use each type of branding to raise awareness
  • When branding should become a priority for growth