When it comes to creating a professional services brand, your goal is to help potential clients realize the solution to their problem is your service. You need to be able to describe the problematic status quo to the opportunity-filled future. But what does that look like?

This video highlights 10 questions you should ask yourself when building a brand for your firm. We also reveal why these are important questions to consider and how to put them into practice.

In this video, you’ll learn:

• • 10 questions you need to ask yourself when building a professional services brand
  • How to strategically use the information you gather
  • Why you need these questions to help build your brand