It’s easy to view all revenue as good revenue, but if you take every opportunity that lands in front of you, you’re going to end up with an unfocused business and scarce resources. So how do you avoid this costly mistake?

This video highlights the importance of identifying your specialized niche, understanding your ideal client profile, and selecting the right projects for your firm.

Tune in for more on:

• • Creating clarity around your scope of expertise
  • How the allocation of 3 resources determines scalability
  • Why accepting the wrong opportunities can hinder growth
  • The detrimental impact of an unfocused ideal client profile