Sales Cycle Length in 2023
Sales cycles are getting longer in boutique professional services, as 2023 unfolds.
When faced with an uncertain future, i.e., recession or not etc., prospects take longer to decide on projects.
The good news is prospects are still saying yes, and projects are getting approved. However, it is just taking longer than normal.
To counterbalance this, boutique pro serv firms need to reduce uncertainty by being easy to do business with.
Make it simple to say yes.