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Insights

Thought Leadership

We are in the midst of one of the longest running periods of growth in the U.S. economy. In fact, we are currently in the midst of one of the longest business expansion cycles ever.

As the COVID-19 pandemic continues to dramatically impact the global economy, with unemployment levels we have not seen for 90 years, all businesses are creating new forecasts, considering new lines of revenue and looking for creative and resourceful solutions to daunting new challenges.

For many Americans right now, the scale of the coronavirus crisis calls to mind 9/11 or the 2008 financial crisis—events that re-shaped society in lasting ways, from how we travel and buy homes, to the level of security and surveillance we’re accustomed to, and even to the language we use.

“This too shall pass.”

This general sentiment is often expressed in literature throughout history and across cultures, although the specific phrase seems to have originated in the writings of medieval Persia.

Right now is the time to actively seek to help your clients in any way, even if it doesn't fall into your typical book of services. Clients will appreciate the work you do now to support them during this time. And, they'll remember the gesture for years to come.

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